Our Company

United Reel Manufacturing (URM) is a premium manufacturer of wooden, steel and plastic reels, servicing the wire and cable manufacturing, renewable energy, electrical distributor and telecommunications industries. With our unwavering commitment to excellence, URM stands as the leader in reel manufacturing innovation.

At the heart of our operations lies a dedicated team of industry experts, with over 100 years of combined experience, each possessing a wealth of knowledge and experience. Our team of experts support customers across North America with the production and distribution of reels.

But URM’s commitment goes beyond mere manufacturing; we are pioneers in value-added services that truly set us apart. Our offerings extend to reel refurbishment, breathing new life into your existing reels and maximizing their lifespan. We are advocates of sustainable practices, championing reel recycling initiatives that contribute to a greener and cleaner environment. Additionally, our expertise encompasses the meticulous management of empty reels, streamlining your operations and optimizing space utilization.